Learn more about each section of your website: Snapshot, Homepage Accessibility, SEO, Performance, and Recommendations.
Snapshot
Websites perform best when all three components are optimized.
Accessibility: Web accessibility, or eAccessibility, is the inclusive practice of ensuring there are no barriers that prevent people with any type of disability from interacting with a website.
SEO: Search Engine Optimization is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs) for specific keywords aiming to increase organize (unpaid) traffic and improve online visibility.
Performance: Website performance refers to the speed and efficiency of when a website loads and functions encompassing aspects like load time, responsiveness, and overall user experience.
Homepage Accessibility
ADA: The Americans with Disabilities Act (ADA) is a federal civil rights law that prohibits discrimination against individuals with disabilities in various aspects of public life, including employment, transportation, public accommodations, and telecommunications.
Web Accessibility: The design and development of websites, tools, and technologies that allow people with disabilities to use them effectively, including perceiving, understanding, navigating, and interacting with the web.
ADA Audit Software identifies about 30% of the issues. Finding remaining issues requires Manual Testing.
Sitemap: A file that lists all the URLs of a website’s pages, helping search engines understand and crawl the site more efficiently.
Privacy Policy: A legal document that outlines how a business collects, uses, discloses, and protects the personal data of its users, informing the of their rights and ensuring transparency in data handling practices.
Accessibility Statement: A document that publicly communicates a business’s commitment to making it digital products, services, and content accessible to people with disabilities, including policies, goals, and progress made.
Errors: ADA website errors, or accessibility issues, occur when a website doesn’t meet the standards outlined by the Americans with Disabilities Act (ADA), making it difficult for people with disabilities to access and use a website.
Contrast Errors: These errors occur when there’s insufficient differences between the color of the text and its background, making it difficult for people with visual impairments or color blindness to read the content and are a common accessibility problem.
Alerts: Indicated by yellow icons are accessibility issues that are recommended to be fixed for better user experience and to meet the standards of the Americans with Disabilities Act (ADA).
Features: Features like alt text for images, keyboard navigation, sufficient color contrast, resizable test, accessible forms, and ARIA landmarks ensure that a website is accessible to all users.
Structural Elements: For an ADA-compliant website, structural elements like headings, lists, and navigation must be clearly defined and accessible for users with disabilities, including those who use assistive technologies like screen readers.
ARIA: ARIA, stands for Accessible Rich Internet Applications, is a set of HTML roles and attributes that web developers use to make websites and web applications more accessible to people with disabilities, especially those who use assistive technologies like screen readers.
SEO
SEO: Search Engine Optimization is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs) for specific keywords aiming to increase organize (unpaid) traffic and improve online visibility.
On-Page SEO: The practice of optimizing elements within a website’s pages to improve search engine rankings and user experience including content, keywords, titles, URLs, and internal linking.
Links: Links, especially backlinks (links from other websites to yours), are crucial as they act as “votes” of authority and credibility, influencing search engine rankings.
Usability: How easily and effectively users can navigate and interact with a website to find information and achieve their goals, impacting user experience and search engine rankings.
Performance: How effectively a website ranks in search engine results pages (SERPs) and attracts organic traffic, driving business goals like conversions and sales.
Social: Refers to optimizing a business’s social media presence and content to improve its visibility in search results and within social media platforms to increase engagement and organic traffic.
Performance
Domain: A domain is controlled by one particular company that has its own internet presence and IP address or in short, the name of a website.
Hosting: A service that provides space on a server to store and serve a website’s files, making a website accessible for visitors at all time.
Visible Pages: Pages that are accessible and viewable through the main menu navigation or via direct page links.
SSL Enabled: Secure Sockets Layer (SSL) is a security protocol that ensures data is safely transmitted between a web server and a browser.
Desktop Responsive: A responsive web design (RWD) approach to prioritizing a website to adapt the desktop screen size and resolutions.
Tablet Responsive: A responsive web design (RWD) approach to prioritizing a website to adapt the tablet screen size and resolutions.
Mobile Responsive: A responsive web design (RWD) approach to prioritizing a website to adapt the mobile screen size and resolutions.
User Interface/User Experience: User Interface (UI) focuses on the visual elements and interactivity of a website while User Experience (UX) encompasses the overall user journey and satisfaction of a website.
Fast Mobile Load Speed: Fast mobile load speed, ideally under 2 seconds, is crucial for a positive user experience and can significantly impact a website’s performance and conversion rates.
Fast Desktop Load Speed: A fast desktop load speed allows a computer and its applications to open and respond quickly, ideally within a few seconds.
Resizable Images: The process of altering the dimensions (size) of a digital image, either increasing (upscaling) or decreasing (downscaling) its size.
Equal Image Ratios: Equal image ratios or aspect ratios refer to the proportional relationship between an image’s width and height, expressed as ratio like 16:9 or 4:3.
DNS Record: A Domain Name System (DNS) record is a piece of data stored in a DNS database that maps a domain name to an IP address.
Recommendations
The SEO Ready Dial estimates a business’s length of SEO campaign needed to achieve desired results. The green zone provided is the ideal target range where a business can get the desired results in less than one year, which requires accessibility, performance and SEO to be optimized. Recommendations are personalized pointers to improve a website.s